STARTUPS: How to effectively Utilise Social Media Marketing
Why is marketing so important? Especially for start-ups and small businesses. That’s because the core success of your business lies in its marketing. Marketing allows your customers to know about your products or services. It makes your customers aware of what you are offering. Your business might sell the best products or offer the best services, but without marketing, your potential customer will not know about it. And thanks to the internet, getting your business known to your customers is a lot easier compared to before.
So what is Digital Marketing? Digital marketing is the use of the internet to promote your products or services via a number of online platforms. One example would be social media. Many companies (small and large) have started to invest more money into digital marketing due to its benefits. But, digital marketing is not as simple as ‘posting’ something online. It requires preparation and strategy. So to help you get started with your digital marketing, here are 4 tips on how to effectively use social media for your startup.
Optimising your social media pages
Before promoting your company online, you have to make sure that all of your social media pages are optimised. This means that all your profiles are using the same profile images, cover photos and has the same description.
Think of your social media pages as your brand representatives. To keep your brand image consistent, you have to make sure that all your pages have the same information and you are using clear images. Otherwise, using different information for your pages could confuse your target audience.
Social listening is about listening to what your target audience and competitors are saying about your brand or related topics on social media. It’s the action of monitoring topics, phrases and keywords around your company. It’s very beneficial to listen to what customers are saying online because you can immediately solve any problems your customers are experiencing. This could then result in having a better relationship with your customers or new business through recommendations.
Listening to what competitors are doing on social media is also very beneficial. You can see what strategies they might be doing and then update yours accordingly.
With any sort of marketing, like social media marketing, content is key. It’s the message that will convince your target audience to buy your products or services. So, before you create any content always ask yourself this; what is my product, why should they buy it, and who are my target audience.
It’s also important to make sure that the content you create is clear and attracts your customer’s eyes within a few seconds. This is because popular social media outlets such as Twitter and Facebook are constantly updated. So you have to make sure that your content catches your target audience’s attention immediately if you don’t want your content to be missed.
Reporting and Analysis
One advantage with social media marketing is that you have access to reports and analytics. Properly analysing these reports, you are able to understand and predict your customers buying behaviour. You will also see how effective your social media marketing strategies worked on your target audience. This then allows you to create content that is tailored to your customers.
If you would like to find out more about social media and how you can use it to help your startup grow, you can contact us here. Our team will be happy to assist you.