Before starting any marketing strategy or plan, it is always important to identify your target audience. Gender, age group, location, race, employment status and income are some of the factors to consider when identifying your target demographic. However, when it comes to Chinese consumers, there are three other demographics that…
A few months ago, the Hire Media team decided that it was about time to change the companies branding. The previews logo design was good. However, the team felt that there was something missing. So we decided to go towards a different direction with our branding. Hire Media Network being a Digital…
There has been a lot of talk recently about spam referral traffic in Google Analytics. It’s not necessarily harmful, but it can really mess up your data. And in our opinion, inaccurate data is the root of all evil. And poor decisions. We find it most annoying as it significantly…
One of our account directors will be in Hong Kong between 16-23 January. Are you based in Hong Kong and are you thinking about increasing international trade? There are still a few slots available for appointments, please contact us if you are interested. More information on our Asia department can…
Apple iBeacon A few weeks ago we’ve been introduced to Apple iBeacon. As it is still fairly new and not that well-known, we thought we’d give you a quick overview. Apple iBeacon – 5 things you should know and how it is going to change your life.
6 Reasons your website needs responsive web design What is responsive web design? Responsive web design is designing a website in such a way, that it is optimised for viewing on desktop, mobile and tablet. In other words – it allows you to have the same user experience, regardless of…
10 Basic Small Business SEO Tips This week we’re discussing the dark arts of Search Engine Optimisation. Or SEO as most people call it. Below you’ll find a few very basic tips on what you can do to attract more visitors to your website. What is SEO? SEO is short for…
We have always loved Emirates airlines. One of our account directors recently flew the ‘new’ A380 to Dubai – best airline experience ever! But here’s another reason to love them. They’ve come up with a new small recruitment campaign (probably somewhat in line with the new orders they put in with…
Introducing, the ad of the week! We’ll be posting a number of clever ads that we discovered over the past few days. The favourite ones will be posted here once a week. We kick off with Harley Davidson, quite clearly understanding the emotional value of their product to many of their…
